New name, same care: Europ Assistance is changing its name to Redion. Learn more
New name, same care:
Europ Assistance is changing its name to Redion.
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Why is Europ Assistance changing its name to Redion?

The name change from Europ Assistance to Redion reflects a global strategy aligned with customers who live, travel, and move across borders, and expect seamless, consistent and integrated support worldwide.

The new brand, Redion, unifies insurance, assistance, and related services under a single global identity, delivering a more integrated and cohesive customer experience.

Why is the brand name changing now, while Europ Assistance is already well-established and widely recognized?

The name change from Europ Assistance to Redion reflects a global strategy aligned with customers who live, travel, and move across borders, and expect seamless, consistent and integrated care support worldwide.

The new brand, Redion, unifies insurance, assistance, and related services under a single global identity worldwide, delivering a more integrated and cohesive customer experience.

Does the Europ Assistance name change to Redion entail any modifications to existing contracts or services?

This is a brand and legal name change from Europ Assistance to Redion.

Products, services, contracts and operations remain unchanged.

What will happen between the announcement and the effective change of name to Redion?

Between the announcement and the effective name change from Europ Assistance to Redion, there will be a transition period. During this time, both brand names may coexist, and you may see either Europ Assistance or Redion in communications and official documents.

We will communicate regularly throughout this period to keep you informed and ensure a smooth transition.

Importantly, nothing changes for you operationally: your policy number remains the same, and your existing contract stays fully valid and enforceable.

What will change for customers with the new Redion brand?

There will be no operational changes. Customers will continue to receive the same services, now delivered through a more unified and flexible experience under a single global brand, Redion.

Will emergency phone numbers and contact channels change with the new name, Redion?

The same emergency numbers and contact points remain unchanged following the name change from Europ Assistance to Redion, and nothing changes operationally, meaning customers can continue to access services exactly as before, worldwide.

Will email addresses, apps and internet domains change with the new name, Redion?

Email addresses and website domains will be progressively updated as part of the transition from Europ Assistance to Redion. Existing email addresses and domains will continue to work and will be automatically redirected to the new ones to ensure a seamless experience.

Will the rebranding to Redion affect the internal organizational structure of the company?

No, the name change to Redion will have no impact on the organizational structure of the company.

Will my policy number remain the same under the new Redion brand?

Yes. Policy numbers remain unchanged throughout the transition from Europ Assistance to Redion.

Who should I contact if I have questions about the Europ Assistance name change to Redion?

You can contact your usual points of contact (customer service, broker, sales account).

What is Redion and in how many countries is it active?
Redion is the world's #1 in employee benefits and #2 in assistance and travel insurance. The name, revealed in 2026, reflects the full maturity of the global Care platform that has been operating under Generali Care, bringing together Europ Assistance and Generali Employee Benefits (GEB). Operating in more than 190 countries, with over 12,000 employees and €5.8 billion in annual business volume, Redion delivers services spanning travel insurance, emergency and medical assistance, employee protection (life, disability, accident, medical), health and mobility solutions, as well as global B2B2C and embedded insurance programmes.
What is the meaning of Redion?
Our name reads « Ready On » and embodies our dual promise. Always Ready, because the humans who make our profession are ready to intervene, always, everywhere. It embodies our employees on the front line, and our worldwide network of providers: doctors, mechanics, taxi drivers, nurses, caregivers,.... They are the ones who deliver the service at the end of the chain. Always On, because our digital capabilities are always connected, always active, and what we digitise is not the service itself, it is the way to activate it, follow it, and pay the claims. And our signature captures the promise: « You live, we care ».
Where can I find and download the Redion logo?
The Redion logo is available to download in the Press section of this site.